General Media Habits

• Americans are voracious consumers of media services. On average, we spend close to 30 percent of our day engaged in some activity involving media.
- Source: FCC issues 12th annual report to congress on video competition

Media Habits of Children age 6-11

• Kids watch about 17 hours per week of television.
- Source: 2006, BBM Nielsen Research.

• 975,000 have visited/used MySpace.com in the last month
• 2,376,000 have downloaded music online in the last month
• 1,367,000 have written or read an online journal/blog in the last month
• 54 percent of children (or 13,078,000) have a television in their room
• 26 percent of children (or 6,263,000) have a stereo in their room
• 19 percent of children (or 4,658,000) have a computer in their room
-Source: 2006, Experian Simmons National Kids Study

Television
• 8,000 Number of TV murders the average child will witness before completing elementary school

• 100,000 Number of acts of violence on TV the average child will witness before completing elementary school

• 300: Number of studies demonstrating a link between media violence and violent, aggressive, anti-social behavior in children
- Sources: U.S. Sen. Fritz Hollings, D-S.C., Feb.2004, Congressional Research Service, Kaiser Family Foundation surveys

• Average U.S. Home Now Receives A Record 104.2 TV Channels.
• 82% of U.S homes have more than one television sets at home
• 84% of U.S. homes have a DVD player
- Source: 2006, www.nielsenmedia.com

• The total average time a household watched TV during the 2005-2006 TV year was 8 hours and 14 minutes per day.
- Source: Nielsen Media Research

Young Children's TV Viewing
• There are 15.9 million children aged 2 to 5, figures show that the children watched an average of 3 hours and 40 minutes of television a day during the 2004-5 TV season.
- Source: Nielsen Media Research

• Percent of kids who have a TV in their bedroom: All kids 2-18 53%
• Percent of kids with no rules about TV: 49%
• Percent of kids in homes where TV is usually on during meals: 58%
- Source: Kids & Media @ the New Millennium: A Kaiser Family Foundation Report

Video Games

• 87% of 8- to 17-year old children play video games at home. More than nine out of ten (92%) boys play video games at home, while 80% of girls say they play at home.
• 7 out of 10 children report playing M-rated games.
• Almost two-thirds (61%) of children report owning their own M-rated games, up from 56% in 2003.
• Almost two-thirds (60%) of children list at least one M-rated game as their favorite.
Source: http://www.mediafamily.org/research/report_vgrc_2005.shtml

• About 70 percent of males age 18 to 34 play video games.
- Source: Nielsen Interactive Entertainment

Movie Theaters

• American movie theater admissions: 1.50 billion
- Source: 2005, The NY Times

The Internet:

• Americans spend 13 hours 44 minutes a month online
-Source: 2005, Nielsen//NetRatings

• The average global Internet user spends 11 hours and 24 minutes online per month.
-Source: 2003, Nielsen/NetRatings.

Mobile Phones

• Consumers age 18-24 use their cell phones the most, spending more than 1300 total voice minutes on average per month

• Cell phone users age 25-36 posted an average of 970 voice minutes used per month.

• 37-55 year old consumers used an average of 726 minutes used per month.
-Source: Telephia Customer Value Metrics, Q3 2005

Advertising and Shopping

• Advertising spending for 2006 reached $139.07 billion.
- Source: 2007, Nielsen Monitor-Plus

• Apparel sales in the United States in 2000 was $182 billion.
Source: The NPD Group, Inc.

• 2003: Average weekly online sales so far this year is $875 million.
- Source:, comScore Networks

Alcohol

• Slightly more than half of Americans aged 12 or older reported being current (past month) drinkers of alcohol in the 2005 survey (51.8 percent).
• In 2005, about 10.8 million persons aged 12 to 20 (28.2 percent of this age group) reported drinking alcohol in the past month.
- Source: www.oas.samhsa.gov.

• More than 18% of Americans experience alcohol abuse or alcohol dependence at some time in their lives.

• Alcohol is the most commonly used drug among young people.
Concerning the past 30 days, 50% of high school seniors report drinking.
Alcohol kills 61&Mac218;2 times more youth than all other illicit drugs combined.
-Source: www.gdcada.org

Tobacco

• In 2005, an estimated 71.5 million Americans aged 12 or older were current (past month) users of a tobacco product. This represents 29.4 percent of the population in that age range.
- Source: www.oas.samhsa.gov.

Pornography:

• Size of the Industry $57.0 billion world-wide - $12.0 billion US

• Porn revenue is larger than all combined revenues of all professional football, baseball and basketball franchises.
• US porn revenue exceeds the combined revenues of ABC, CBS, and NBC (6.2 billion)

• There are approximately 4.2 million pornographic websites (12% of all websites)
- Source: www.familysafemedia.com/pornography_statistics.html

Illegal Drugs

• In 2005, an estimated 19.7 million Americans aged 12 or older were current (past month) illicit drug users, meaning they had used an illicit drug during the month prior to the survey interview. This estimate represents 8.1 percent of the population aged 12 years old or older. Illicit drugs include marijuana/hashish, cocaine (including crack), heroin, hallucinogens, inhalants, or prescription-type psychotherapeutics used nonmedically.

• The rate of current (past month) illicit drug use among youths aged 12 to 17 was 9.9 percent in 2005.
- Source: www.oas.samhsa.gov.

And it still is not enough ... Media Multi-Tasking

• Roughly half of consumers engage in simultaneous media usage.

• 69% of males and 76% of females have the TV on while online
• 51% of males and 52% of females read magazines when they have the radio on
• 53% of males and 59% of females watch TV when they read the newspaper
• 50% of males and 60% of females watch TV when they read magazines
• 67% of males and 74% of females read the newspaper while they have the TV on
- Source: BIGresearch